B2B Marketing is a new magazine targeting - obviously - business to business marketers. Kate Walsh interviewed me today with regard to what the association is planning to do and what the benefits are specifically to B2B marketing people.

I was able to say that B2B marketers - particularly those who target a business niche - still have great opportunities before them from using search - but that many still have not recognised the potential.

I was also keen to encourage in-house search marketing specialists to join the association.